Yolo Marketing Updates
Date: December 28th, 2011
Campaign Update, Support Material, and TV Commercial Update
National PR Campaign
As part of the continuing growth of our marketing initiatives, YOLO is proud to announce that we have had over 200 clinics opt-in to our National PR (Social Media) campaign! With a collective voice, we are now effectively working towards stabilizing pricing structures, ensuring regulatory compliance with standardized copy development, and building successful economical systems when using online deal marketing. The timing for these campaigns is opportune as we move into a new year where everyone takes a fresh look at healthy living and makes those resolutions for CHANGE.
Marketing Support Packs
Our recent Holiday Marketing Support Pack was also a success with our clinics. We received an overwhelmingly positive response from clinics that enjoyed the value of free, branded marketing material sent right to their inboxes. To continue with cost-effective and clinic-branded marketing material, YOLO's marketing team will be offering clinics a "New Year Marketing" offering this week. Please contact us if you are interested in having these New Year pieces customized and sent to your clinic. With personal image and personal health resolutions being in the top 2 resolutions each new year, we want to ensure you are positioned to capitalize on your patients' willingness to invest in themselves.
Our 30-second TV commercial begins shooting in early January. The completed commercial is slated for distribution in early February. Please note, the commercial is being offered to all our opt-in clinics at no charge, and in fact will be custom-branded for each clinic at no charge. Please contact our Marketing Director to ensure we have your logo and clinical information on hand for the customization process. Once again, thank you all for allowing YOLO to share in your clinical success during 2011 and we are excited by the promise of what we will be building together in 2012! Please let us know how we can better serve your needs in 2012. Merry Christmas and Happy New Year!
View all this month's YOLO articles and announcements by Downloading this month's Newsletter.