Yolo Curve Revenue Explodes
Date: August 8th, 2011
AN IN DEPTH LOOK AT THE ADDED VALUE OF THE YOLO CURVE
As many more clinics make the switch to the new YOLO Curve we thought it pertinent to show a different side of the success story: The Revenue Model. You've all realized that this was a fantastic business opportunity and that's why you're in it you're changing lives, re-inventing your business and enjoying the fruits of your labour.
However, a recent poll of clinics demonstrated that there is still a huge range of pricing in the marketplace. We certainly understand that every market is slightly different and we don't pretend to know your market better than you do; from small town Ohio to hustling and bustling L.A. there are of course going to be some variations. This being said as we polled a small sample of our more than 250 clinics across the US we consistently found prices much lower than what we feel they could be.
The recent popularity of social media and deal-o-the day websites have certainly helped many of our clinics launch their businesses and drive traffic through the door. Nevertheless you must exercise caution as these types of sales do not always work for your business in the long haul.
Some of our most successful clinics are selling a series of 9 treatments at a price of $2500 - $3500 depending on the adjunctive therapies they build into the program. Discounted package pricing although an attractive way to bring in new clients may actually bring in a certain type of person to your clinic and establish a price point in their mind, that you may not want to continue later on. In my own clinics I have always had the greatest success by adding more value to the package instead of lowering the package price.
Most clinics have now adopted the Detox and Cleanse support pack as part of their recommended treatment protocol and have been offering it as a value add to the package. Some clinics have gone even farther in creating value by adding infra-red saunas treatments, one month unlimited memberships for the whole body vibration therapy, and even further still by having a nutritionist or dietician come in for a weekly group session. All of these adjunctive therapies add value to your program and ensure optimal patient outcomes.
With the addition of 2 more paddles to the YOLO Curve clinics are able to see 50% more patients in a given day and increase their bottom line accordingly. With the Revenue Potential as seen below the YOLO Curve is the one piece of equipment that can revolutionize your practice and give you a million dollar return on your investment.
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